Search Engine Marketing is an online technology which is used to gain popularity and attract attention through paid and unpaid strategies in search engines such as Google, Yahoo, Bing and so on. Small search box is called your “search query,” which then directs about a page similar to the image below. This page is known as a SERP or Search Engine Results Page. Even various studies have found that the higher you are on the SERP’S the more likely you are to gain attention to the website.
Search Engine Marketing categories:
–SEO (Search Engine Optimization): Gaining search engine listings via unpaid tactics.
–PPC (Pay-per-click or paid advertising): Gaining search engine listings via paid tactics.
Every day millions upon millions of individuals hop on the internet to search.Business to appear in the search results to provide them with the solution they’re searching for.
Search engine marketing is a critical strategy for all businesses to gain and grow their companies.
The Internet has become the most important thing to survive today. No doubt it would be impossible to use the internet without search engines.
How Search Engine Marketing can Help
To improve ranking Organically. Rewriting content to match keywords, meta tags to match keywords. More quality content to build authority, to sites to link to your site. Maintain an active presence on social media to help create external links.This is how search engine marketing works.