The branding design has always been an essential part of marketing and has been approached with multi-dimension models, sometimes these strategies have been made without systematic approach or ad-hoc views or with full of redundancy.
Here we need to define what brand and branding are, in our view brand is a vision that is related to a specific product or any specific entity which lives in people and materializes to them. It is a technique to attract visitors to your company. It is the art of deliberate control over the whole process in the market.
Banner design, Brochure design, logo design, Product catalog these are the part of branding to promote your business in a market.
Some strategies of Branding Design
A branding design always defines a smaller group of people who are somehow aware of the product or the service. This is the trivial condition of all the brands. If you are the only one who knows a specific service and product. No information is publish, the service or product is unable to evolve into a brand. This is the primary task of all the marketing efforts, making specific product or services which widely known on the addressed market. Generally, we pay attention to the details of the publicity of all brands like its content, media, target segment(s), geographic, demography, communication methods, timing, etc.
Concrete and multiplicative form:
In real life, we always give tangible forms to brands because we want to make some profit from our money spent. Normally a large number of the population uses the power of a general Brand name for many individual products. Already existing brand hands over its potentials to specific, individual products. when we see a new product of an already known brand we are already having a sense of certain expectations towards the brand new products.
The history of branding is stemming from the wish of making a producer’s goods identifiable. This is not just to ensure the identity of goods but also to prevent from copying and forgery of the content. The brands around us are still carrying these old attributes like the logo design of the company or brand is expressing the uniqueness of a brand and it helps us to indicate a specific brand in the universe.
When we identify a logo we do not think about what we see first but we focus on the brand value which shows on the product. We may say that if you are having Martin Logan speakers than this is very cool, but if you are having Philips that is not so awesome like Martin Logan. Different brands represent different values means there are low-end and high-end brands values. Mostly Start-up companies have to position their brand value on the axis predetermined by the existing market players.
Consider time plan and replan over time:
Brands do not last forever and are changing over time, even without deliberate actions. The repeated actions of campaigns, the product developments in the market change the face of the brand even if it does not become aware by the company. The sad story of Nokia is a perfect example in a market of how this well-known brand is effect by the time factor in all possible way.