Search marketing is an online technology which is used to garner popularity and attract attention through paid and unpaid strategies in search engines such as Google, Yahoo, Bing and so on. The text you type into that small search box is called your “search query,” which then directs you to a page similar to the image below. This page is known as a SERP or Search Engine Results Page. Even various studies have found that the higher you are on the SERPS the more likely you are to gain attention to the website.
Search Marketing is divided into two main categories:
–SEO (Search Engine Optimization): Gaining search engine listings via unpaid tactics.
–PPC (Pay-per-click or paid advertising): Gaining search engine listings via paid tactics.
Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the
solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies. The Internet has become the most important thing we need to survive today as vital as water, food or oxygen so no doubt it would be impossible for us to use the internet without search engines. But the thing with which people face problem is that they never understand how to list themselves or stand out from thousands of other search engines. Well, our team will help you with that.
There are several things you can do such as improve your chances of being ranked organically such as rewriting content to match keywords, write meta tags to match keywords, create more quality content to build authority, get other sites to link to your site, and maintain an active presence on social media to help create external links. So, this is how search marketing works. It is further divided into two categories namely paid search marketing and unpaid search marketing where paid search marketing includes advertising.